INFLUENCE OF SEJAHTERA RESPONSIBLE CONSUMERISM AMONG YOUNG CONSUMERS IN MALAYSIA

Abstract

This research examines the impact of Sejahtera Responsible Consumerism on young consumers in Malaysia, focusing on their awareness, motivations, and obstacles in adopting responsible consumerism practices. It assesses their understanding of sustainable, ethical, and "Sejahtera Responsible Consumerism" practices and identifies factors influencing their consumption behaviors. The findings emphasize the need for educational initiatives to increase awareness and understanding of responsible consumerism, addressing societal norms, lack of knowledge, and limited exposure. Collaborative efforts among stakeholders are crucial in fostering a culture of responsible consumerism. The study provides insights for businesses, marketers, and consumer protection organizations to promote responsible consumption. Overall, this research has the potential to facilitate the development of a conscientious consumer culture in Malaysia by recognizing the evolutionary nature of consumer behavior, promoting interactive exposure, and nurturing passion and dedication among young consumers, leading to positive social, environmental, and economic outcomes.