STRATEGIC PLANNING WITH ULŪ AL-ALBĀB APPROACH

Abstract

Strategic planning process is paper-based with conceptual and intellectual approach. The use of mind is inclined towards ulū al-albāb approach. This study argued that ulū al-albāb approach is powerful to provide precise, rigorous and vigorous human-mind way. This human-minded way allows for human to express humane factor. Every economic, social and non-political inclined entity requires ulū al-albāb approach in strategic planning to enable the entity to achieve goals with efficiency and effectiveness. This study has two objectives, to investigate the influence of ulū al-albāb approach in the practices of strategic planning in small and medium enterprises. These two research objectives are meant to answer two main research questions, namely (a) What are ulū al-albāb approach in strategic planning of small and medium enterprises?, and (b) In what ways ulū al-albāb approach provides efficiency and effectiveness sense in strategic planning of small and medium enterprises? The study found the level of ulū al-albāb in strategic planning and business models.