IMPACT OF TA’AWUN (MUTUAL COOPERATION) PRACTICES ON RESPONSIBLE CONSUMERISM MOVEMENT
This paper explored the impact of ta’awun (mutual cooperation) practices among young executives in sustaining responsible consumerism movements in the community. The study obtained the insights of 10 young executives from various sectors, ages 25-30, through personal interviews. The findings revealed the impact of ta’awun (mutual cooperation) practices towards sustaining the challenges in the responsible consumerism movement initiatives, motivations for taking part in the movements, and collective efforts undertaken by these individuals to promote responsible consumerism. The study recommends young activists in the consumerism movement formulate more effective strategies for harnessing the power of youth engagement in sustainable development initiatives.
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