BOOK REVIEW PRINCIPLES OF MARKETING FROM AN ISLAMIC PERSPECTIVE

  • Khaliq Ahmad Research Professor, Putra Business School

Abstract

This is a book review not normal article. Hence no abstract rather the title and authors are as follows:


 


Principles of Marketing from An Islamic Perspective


Authored by Ahasanul Haque, Nurhazirah Hashim, Ali Shafiq, (2021) INTHOUGHT, International Institute of Islamic Thought/IIUM, 2021. ISBN:9789674454876. RM 16 (e-copy price excluding 0% GST)


Reviewed by Professor Khaliq Ahmad, ISTAC, International Islamic University Malaysia, Kuala Lumpur Campus, Malaysia.

Published
2022-12-27
How to Cite
AHMAD, Khaliq. BOOK REVIEW PRINCIPLES OF MARKETING FROM AN ISLAMIC PERSPECTIVE. Journal of Islamic Management Studies, [S.l.], v. 5, n. 2, p. 58-60, dec. 2022. ISSN 2600-7126. Available at: <http://publications.waim.my/index.php/jims/article/view/224>. Date accessed: 19 apr. 2024.